The North Face® connects with TV audience across Taiwan

In honour of the never stop exploring spirit, The North Face® is a proud sponsor of the popular exploration and expedition programme “Total Record of Taiwan”, produced by Sanlih E-Television.

The opposite of conventional lifestyle travel programmes that fail to push the limits, “Total Record of Taiwan” goes for extreme entertainment, through grueling tasks including rock climbing, expeditions and much more. With the program’s emphasis on going outdoors, it matches The North Face®’s philosophy of reaching out to nature and enjoying expeditions of all kinds with quality The North Face® equipment and apparel, able to withstand everything nature throws at it.

The crew had been to extreme destinations where no other TV production teams had ever visited, including the active Tatun volcano group and the Central Mountain Range, standing at more than 3,700m. Proudly wearing The North Face® products as they explore their way around the island, the hosts demonstrate their readiness for all conditions and type of terrain nature throws their way. Whether it is wind, rain or shine, The North Face®’s durability and comfort allows wearers to be light, flexible and ready for anything from forests to rivers to mountains.

Without the right equipment to accompany the right attitude, everything might fail. With The North Face®, find comfort, protectiveness, and a lightweight material that breathes to give wearers the edge they need in extreme environments. The North Face® equipment has stood the test of time, with a quality that allows explorers and athletes to fully live the never stop exploring attitude.

All this reinforces The North Face®’s status as the world’s premier supplier of innovative outdoor products that let wearers get on with what they do best: exploring, living life to the fullest and never giving up. More information on “Total Record of Taiwan” can be found at www.settv.com.tw/metro/s025/.